(Bloomberg) — One year after Robinhood Markets Inc. found itself at the center of the meme-stock tempest, the retail brokerage now finds itself with another set of challenges that could prove even more difficult to overcome.

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On Thursday, the Silicon Valley upstart reported fourth-quarter revenue and losses that were worse than analysts’ estimates, and its stock, already down 69% since its July initial public offering, plunged again in late trading, as the company’s projections for the current quarter fell well short of Wall Street expectations.

The Menlo Park, California-based brokerage, which ended the regular session with a market value just north of $10 billion, tumbled anew in extended trading, falling 14% to $10.15 at 5:55 p.m. in New York.

The hits came from all directions: net loss was steeper than anticipated, monthly active users dropped about 8% from the previous quarter and average revenue per user tanked. Robinhood also said it expects operating expenses, which soared in 2021, to rise 15% to 20% this year, excluding compensation costs.

It’s a bleak outlook for a company that, buoyed by the pandemic-era’s retail trading frenzy, saw its then-billionaire co-founders grow richer as the stock soared in the days after the IPO. For Chief Executive Officer Vlad Tenev, 34, the question now is how to ensure his company doesn’t become a quirky footnote in the annals of American finance.

See also: A Year After GameStop Fiasco, Robinhood Grapples With Fresh Woes

“These are surprisingly tough numbers given what we’ve seen with overall market trends,” said Julie Chariell, an analyst at Bloomberg Intelligence. “It highlights even more the need to roll out new products.”

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Executives teased some potential new additions to its offerings. In a conference call with reporters, Chief Financial Officer Jason Warnick said the company will add tax-advantaged retirement accounts, likely by midyear. Tenev said he hopes to launch fully-paid lending in the first half of the year as well.

Robinhood’s net revenue totaled $362.7 million for the three months through December, missing the $370.9 million average estimate of analysts surveyed by Bloomberg. Revenue from equities trading dropped 35% to $52 million from the same period a year earlier, according to a statement.

Options and cryptocurrency trading slipped below third-quarter levels, though both were higher than they were in the final three months of 2020. Options transactions brought in about $163 million in the fourth quarter, while cryptocurrencies generated about $48 million.

Higher expenses weighed on Robinhood’s results as it shored up customer-service operations and began offering phone support. The company reported a higher-than-expected adjusted loss of $423.3 million, or 49 cents a share, 7 cents worse than the average estimate of analysts in the Bloomberg survey.

After a period of rapidly adding staff, the company is now positioned to slow hiring, Warnick said. Robinhood also plans to cut its dependence on transaction revenue over the next two years, he added in a separate interview following the earnings release.

“2021 was about building the team,” Warnick said. “We established ourselves across all parts of the business to go after growth.”

Other fourth-quarter highlights:

  • Operating expenses totaled $783.1 million, a 162% increase from a year earlier; operating costs, excluding share-based compensation, are projected to climb 15% to 20% in the current fiscal year

  • Net funded accounts inched up on a quarterly basis, increasing 1% to 22.7 million

  • Meanwhile, the amount of money Robinhood collects from users is dropping; average revenue per user decreased 39% to an annualized $64 in the fourth quarter, driven by lower trading volumes per user in options and equities

(Updates with additional CFO comments in 11th paragraph.)

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