(Bloomberg) — Facing scrutiny at home, Jack Ma’s Ant Group Co. is building a team to burnish its reputation with policy makers in the Asian markets on which its international ambitions hinge.

The Hangzhou-based firm set up a division with just under 10 staff to handle international government and policy matters, according to people with knowledge of the matter. Senior Vice President Chen Leiming is heading the division and is in the process of hiring, the people said, asking not to be identified because the matter is private.

Central to Ant’s overseas ambitions are digital wallets and payments, data-heavy businesses that require a good rapport with local authorities, the people said. The team, known as International Public Policy and Government Affairs, will prioritize markets including Southeast Asia, Hong Kong, and Macau, though Europe will also be a target, they said.

Ant’s international push comes as the fintech giant faces increased scrutiny and slowing growth at home. The firm is overhauling its business and engaging with regulators as it seeks to revive its stalled initial public offering that was torpedoed by authorities who accused it of being “defiant of regulatory demands.”

Communications and engagement with government and regulatory bodies overseas are important in promoting transparency and mutual understanding, Ant said in an emailed statement, without elaborating.

Slow Progress

Although Ant has made significant headway in Singapore where it secured a digital-banking license, progress in other bigger Asian markets has been slow. In Indonesia, the world’s fourth most-populous country and a popular tourist destination for Chinese, regulators said in December they approved Ant’s Alipay partnership with a local bank, almost a year after rival Tencent Holdings Ltd.

As part of the regional expansion, Ant will help its overseas partners, including digital wallets, payment institutions and banks, to handle cross-border remittances and plans to share its tech solutions with them, the people said. To do so, Ant will need to explain the value the company can bring to local communities and hold discussions on how to handle data, they said.

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Chen joined Ant in Hong Kong in 2016 from New York-based law firm Simpson Thacher & Bartlett LLP. He reports to Chairman Eric Jing and Angel Zhao, president of Ant’s international business group.

Carrie Suen, who moved from Ant’s legal division as a senior adviser, will also be a key member of Chen’s team, the people said. Suen spent more than a year as a legal counsel at affiliate Alibaba Group Holding Ltd.’s merger & acquisition team before joining Ant in October 2014, according to her LinkedIn profile.

Ant has also been expanding its global legal team to more than 300 people, with about 30 staff in Hong Kong and 30 employees in Singapore, the people said.

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