• Needham analyst Laura Martin believes lifetime value (LTV) is the primary driver of upside value for Apple Inc (NASDAQ: AAPL) and that brand value is a leading indicator of LTV in a note titled “AAPL’s Brand is Worth $1 Trillion.”

  • The latest two brand value studies show that Apple’s brand is #1 and improving faster than many other consumer brands. The studies included Kantar’s BrandZ’s “Most Valuable Global Brands 2022” study and The 2022 Prophet Brand Relevance Index.

  • Also Read: Data Is The New Oil? Not Yet! Saudi Aramco Surpasses Apple To Become Most Valuable Company

  • Martin believes that AAPL’s rising brand value leads to falling customer acquisition costs, churn levels, and increasing pricing power. Each adds to AAPL’s LTV, convincing Martin to buy AAPL.

  • Martin maintained Apple with a Buy rating and a price target of $170.

  • Price Action: AAPL shares traded higher by 1.10% at $131.49 on the last check Friday.

  • Image by Matias Cruz from Pixabay

Latest Ratings for AAPL






Mar 2022




Feb 2022

Tigress Financial


Strong Buy

Jan 2022

Credit Suisse



View More Analyst Ratings for AAPL

View the Latest Analyst Ratings

See more from Benzinga

  • Key Takeaways From Apple’s Antitrust Lawsuit In UK

  • Qualcomm Wins EU Antitrust Lawsuit Which Has An Apple Connection

Don’t miss real-time alerts on your stocks – join Benzinga Pro for free! Try the tool that will help you invest smarter, faster, and better.

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

(305) 707 0888
FREE water test Quick estimate