• Needham analyst Laura Martin believes lifetime value (LTV) is the primary driver of upside value for Apple Inc (NASDAQ: AAPL) and that brand value is a leading indicator of LTV in a note titled “AAPL’s Brand is Worth $1 Trillion.”

  • The latest two brand value studies show that Apple’s brand is #1 and improving faster than many other consumer brands. The studies included Kantar’s BrandZ’s “Most Valuable Global Brands 2022” study and The 2022 Prophet Brand Relevance Index.

  • Also Read: Data Is The New Oil? Not Yet! Saudi Aramco Surpasses Apple To Become Most Valuable Company

  • Martin believes that AAPL’s rising brand value leads to falling customer acquisition costs, churn levels, and increasing pricing power. Each adds to AAPL’s LTV, convincing Martin to buy AAPL.

  • Martin maintained Apple with a Buy rating and a price target of $170.

  • Price Action: AAPL shares traded higher by 1.10% at $131.49 on the last check Friday.

  • Image by Matias Cruz from Pixabay

Latest Ratings for AAPL

Date

Firm

Action

From

To

Mar 2022

Barclays

Maintains

Equal-Weight

Feb 2022

Tigress Financial

Maintains

Strong Buy

Jan 2022

Credit Suisse

Maintains

Neutral

View More Analyst Ratings for AAPL

View the Latest Analyst Ratings

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