Coinbase retail users can now sell, buy and store dogecoin on the exchange, the company said in a blog post, and to stir interest is running a $1.2 million dogecoin giveaway promotion.

  • Investors who opt in and purchase $100 worth of Dogecoin will be eligible for the promotion.

  • Coinbase has launched information web pages about Dogecoin, and a section that addresses frequent questions about cryptocurrency.

  • On Tuesday, the company announced that it was adding the meme-based cryptocurrency to its professional trading platform, Coinbase Pro.

  • The timing of the latest announcement veered from Coinbase precedent in its listing of cryptocurrencies. The exchange typically adds cryptocurrencies to its retail platform a few weeks after first listing on the professional version.

  • The Coinbase announcements have failed to re-boost dogecoin’s price, which was down nearly 6% to $.39 at the time of publication.

  • Dogecoin is down from its all-time high of $.72 on May 7 after starting the year at a fraction of a penny.

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